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news ABC and ESPN provide a glimpse at Disney's new Ad Lab based in Austin texas ; Geek up the Street Blog
Top Searches: • espn ad lab austin tx • disney biometrics lab texas • espn ad lab • abc ad lab • espn adlab •
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    ABC and ESPN provide a glimpse at Disney's new Ad Lab based in Austin texas


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    09/03/09 09:12
    Approximately two hundred advertisers and agency executives, as well as others, joined the networks, ABC and ESPN, in projects that consisted of researching ways to better comprehend how the advertisements of their company works.

    Biometric research pertaining to eye movement, skin conductivity, as well as the heart rate, was conducted in order to measure the emotional reactions of human beings to content and advertisements.

    Good and bad could come out of this. It may very well be a way to capture minds and have people living and thinking of life, itself, as being fictitious.

    Link: Disney Preps Ad Lab

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